NEWPORT, RI, October 2006 -- Wimco (The West Indies Management Company) announced that it has entered into an exclusive partnership with Vivre, the ten-year-old luxury goods catalog and on-line retail business.
The cornerstone of the partnership is a new rewards alliance created for Wimco, Vivre and their respective clients. In the near future, clients that enjoy a villa vacation with Wimco will earn a complementary VIP card from Vivre entitling them to a myriad of benefits including discounts on all items purchased on Vivre.com. Additionally, the two companies are developing programs that give each other’s clients an opportunity to earn luxury-shopping sprees. Other aspects of the rewards program are being developed and will be announced in the near future.
The spirit and energy of Wimco's sexy destination getaways coupled with the alluring, attractive and indulgent discoveries from Vivre will be enhanced via a top tier level of customer service and multi-sensory experience perfect for guests seeking a refined retreat from their everyday world. Under the expertise of Wimco and Vivre, this lifestyle rewards alliance will reinforce that dynamic and enhance the guest experience by offering a selection of treasures both great and small that are perfect for the dream vacation.
"We are thrilled to have Vivre as our partner. Their deep familiarity with global culture and international luxury and the luxury travel market make the them the ideal lifestyle marketer for us to collaborate with," says Stiles Bennet, Wimco's Director of Marketing.
Vivre's founder and CEO Eva Jeanbart-Lorenzotti adds, "Vivre's business has been built on the premise that today's luxury consumers are looking for more than a traditional buying and traveling experience. They want to identify with the space or the brand beyond the products and services being offered. They want to experience a sense of discovery and encounter something wonderful they will never forget, much like their holiday destinations. Vivre and Wimco will reinforce this notion with a rewards program that will grow and celebrates the lifestyle, look and feel of the beautifully lush, vivid and amazing destinations Wimco has to offer."
Unique content on wimco.com and vivre.com will enhance the companies' clientele's opportunity to gain information and partake in the rewards program, and will also offer up chic apparel appropriate for vacations in Wimco’s top destinations. In addition, a creative and editorial tie-in will be reflected in the beautifully photographed and styled web pages and Vivre catalog.
US -- Sara@WidnessPR.com
UK – Sarah.Hurley@mangopr.co.uk
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