WIMCO UNVEILS, WimcoSBH,
DEDICATED CONCIERGE COMPANY ON ST. BARTS

NEW COMPANY POISED TO DELIVER EXCEPTIONAL LUXURY EXPERIENCES

NEWPORT, RI - October 2010 - Service on the casually chic Caribbean paradise of St. Barts is poised to exceed five stars. Wimco Villas, one of the world’s premiere villa rental firms, announced today an alliance with WimcoSBH, a French corporation based on St. Barts. WimcoSBH will provide personalized concierge services to Wimco clients under the Wimco brand, creating a unique vertically integrated organization focused on villa vacations. WimcoSBH has direct representation contracts with villa owners on St Barts, and a state of the art online reservations and availability portal, so it can get answers quickly to its clients' reservation requests.

Together with WimcoSBH, Wimco will improve upon the already exceptional villa vacations that they’ve provided on St Barts since 1983. In the last 10 years alone, Wimco has brought over 100,000 vacationers to St Barts, making it the largest contributor to the island’s tourism-driven economy. The seasoned reservations staff, in their Newport, RI office, have logged more than 100 familiarization trips to St Barts over the years, and have intimate knowledge of the villas that Wimco represents.

Overseeing the WimcoSBH office will be Fabienne LeGall, who brings years of experience in St Barts villa rentals and real estate sales to the new venture. That real estate experience is essential as WimcoSBH will also be responsible for managing villa owner relations to ensure that client feedback is getting back to owners to encourage a cycle of continuous product improvement. LeGall’s sophisticated, warm, and educated views, combined with encyclopedic knowledge of all things St. Bart’s, will charm even the most discerning of travelers.

“This is an exceptionally exciting time for Wimco,” said Tim Warburton, CEO of Wimco. “With the launch of this new organization on St Barts with Fabienne LeGall at the helm, we will create one of the most dedicated, progressive and well-connected client services teams in the Caribbean, ensuring that our guests’ visiting St Barts experience the highest quality villa vacations.” Warburton has been instrumental in building the villa rental market on St Barts over the last 25 years, and will be personally involved in operations and local events during this inaugural season for the new company.

Leading through Innovation

An important part of this new initiative is a proprietary reservations and availability management website Wimco is introducing to participating villa owners. This new technology will streamline communications with villa owners, clients and service providers, further improving response times to both villa reservation requests and in-villa service orders and fulfillment. Villa owners will now be able to view and edit their villa’s availability and calendars, and have complete visibility into future reservations. In addition, Wimco’s sales and marketing team will provide complimentary consultation on pricing strategies, optimal positioning of the villa, and how to best react to client feedback. Interested villa owners can learn more at www.wsbh.fr.

About Wimco Villas

Wimco Villas is an award-winning luxury villa rental company, providing access to some of the world's most beautiful and exceptional private villas. In the Caribbean, Wimco represents over 200 villas on St Barts and offers an expansive selection of privately owned villas throughout the region including the US and British Virgin Islands, Turks & Caicos, Anguilla, Barbados, Mustique, Nevis, St Martin, Jamaica and Grand Cayman. In Europe, Wimco represents villas in Italy, the South of France, and Mykonos. In the Americas there are villa rentals on Nantucket, Maui and Oahu, Hawaii, and in Punta Mita and Cabo San Lucas, Mexico.

As well as providing accommodation and destination information, Wimco Villas can tailor make the villa holidays to suit each client's needs, whether it be arranging for private chefs, in-villa cooking classes, babysitters, yoga instructors, yacht charters or simply a restaurant reservation. For an insiders view of the island, read their St Barts blog at http://theviewfromstbarts.wordprses.com.

Voted 'Best Presented Villas' by the readers of Condé Nast Traveller. For additional information on Wimco Villas please visit www.wimco.com or call 800-449-1553. For information on Wimcosbh, please visit www.wimco.com/sbh.